Cassandre Charles is Vice President, Audience Growth & Brand Marketing, at Ovia Health, a SaaS based digital health company. In this role, she is responsible for leading the brand’s marketing initiatives across content, social media, creative, user acquisition, live events and strategic partnerships.
Cassandre is an award-winning, passionate and performance driven digital media sales & marketing leader with more than 20 years of experience. Prior to joining Ovia, she served in multiple leadership roles at Essence magazine including Vice President of Marketing, where she strengthened market position, developed revenue generating marketing programs for fortune 500 advertising partners and helped to drive brand recognition through innovative programming. Cassandre was also a part of the leadership team that produced the Essence Festival of Culture.
Cassandre is also a Full-spectrum Doula and advocate for equity in maternal care for marginalized communities. She currently serves on the board of HealthConnectOne and is a proud Mother to two beautiful girls.