Based in New York, Bethanie DeRose is a Senior Vice President with JLL’s Hotels & Hospitality Group specializing in tourism strategy, destination development and management. She assists clients with destination strategic planning, tourism readiness and sustainability, convention center asset management, public facility feasibility and overall destination positioning.
KEY SECTOR EXPERIENCE
Destination Master Planning
Tourism Strategic Planning
Tourism Asset Planning
Destination Venue Planning & Feasibility
Placemaking
Market Segmentation & Identification
Stakeholder Alignment
Tourism Organization Visioning and Structure Advisory
Bethanie has extensive experience in long-term destination and tourism planning efforts having completed over 50 projects domestically for destinations. Internationally, Bethanie has been involved in convention center planning in Central America and global tourism readiness planning in Europe and Asia. Bethanie has also worked closely with industry associations including the World Travel and Tourism Council on a Global Tourism Readiness project as well as Destinations International on the conventions and meetings product audit. She also serves on various Destinations International committees.