International Research Lead at Uber. She has a special focus on remote user research methods in emerging markets. Her daily quest is to increase the usability of products, applications, complex systems and websites across different cultural ideals and cultural practices. Prior to Uber, Nancy held research and engineering positions at Google, IBM Interactive Research, Cisco, Accenture Experience Agency, and Intel’s Mobility Group. She was instrumental in creating a User Experience Lifecycle approach to help illuminate practical applications of technology in the global south and beyond.